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Introduction

I took Advertising for my essay because I am very much interested in advertising and mostly it is the important tool to promote or sell any products. Maybe it can be a small or big product, it needs advertising for its promotion. Advertising is a marketing tool like other marketing tools such as sales promotions, personal selling or publicity. It is a form of communication to inform potential customers about products and services to obtain and use them. There are mainly two types of advertisements, ‘print ads’ and ‘commercial ads’. Advertising delivers the message through television, radio, movies, magazines, newspapers, internet etc. In this is essay Iam explaining about different types of ads, successful ads and influence of photography in ads.

Different Types of Ads – Print Ads & Commercial Ads

Print Ads

Print Ads are the most commonly used ads. It is delivered to the public through various Medias such as news paper, magazines, posters, billboards, ambient media etc. It can be done on telephone screens, shopping carts, skywriting, bus stop benches, human directional, town criers, sides of buses or airplanes ("logojets"), taxicab doors, roof mounts, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, stickers on apples in supermarkets, shopping cart handles, backs of event tickets and supermarket receipts.

Commercial Ads

Commercial Ads can be divided into two types. It can be a television ad or it can be a radio ad.

Television Ad

A television commercial is a span of television programming produced and paid for by an organization that conveys a message. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes. The effect of television advertisements is so successful among the audience because of the catchy video and songs in it, which will remain in the minds of the television viewers for a long time.

Radio Ad

Radio commercial is an old form of advertising which is promoted through the radio. It was a strong advertising medium when there were no televisions. The coming of television made it unpopular among the audience, but the emergence of FM channels made it popular again among the public. Still now radio is the only medium used to convey news and advertisements in some parts of the world.

How Ads are successful?

There are many elements to make a successful advertisement. They can be
Headline
Body Copy
Subheads and
Visuals

Headline
The message in the headline will account for up to 70% of the readership of an advertisement.

Body Copy
Body copy is the main text found in publications or it is the text of stories and articles telling the reader how a product or service can help them.

Subheads
It’s important to use big bold headlines and strong, benefit oriented subheads in your copy. If you hook your prospect with the headline, they'll next skim the body copy looking for a reason to read on. If you give it to them quickly and concisely through subheads, the reader will read as much more as you give them.

Visuals
Photography is the most important part in advertising. Photos are always better than illustrations in stopping power.

Modern Advertisements

In today’s modern competitive world, advertisements are of great importance. Almost all companies invest a lot of money on advertisements, in order to prove that they are better than their competitors. Nowadays companies are coming up with very creative ideas in order to attract the attention of the potential customers and grabbing them towards the company’s products or services. They are not following any particular rules and regulations that were followed until now, these companies are ready to adopt any possible method to attract the customers. The following are the best examples of such advertisements.

A good advertisement consists of three main elements:
1] concept
2] photography
3] slogans
But this is always not the same. A combination of two of the elements above can also make a successful advertisement, but it all depends on the medium that the company is using to convey the concept of the advertisement.
For example, in the following advertisement the company McCafe has only used photography to convey the message or concept.

Durex is the best example of how to create a strong advertisement by only using a strong slogan.

The following one is a social awareness advertisement created using vector graphic. This advertisement has made efficient use of it.

The following commercial was found in Mumbai, India. Jet Airways, one of the leading Airways in India announced to their customers that they have changed. Kingfisher Airlines , on top of it whipped them by saying “We made them change".

Career Oppurtunity 06

Graphic Designer Requirement

You Should have knowledge of Graphical Works specially Logo designing must be creative in this and Banners designing for Web Advertisements. Creating Templates in Photoshop is must and should have knowledge in designing Boucher's, Flyer's, etc and also must have knowledge in Illustrator CS2/CS3.

Should be Expert in Arts specially designing graphical layouts for Hoardings or Corporate Identity, Boucher's, Templates, Icons, Banners, Cartoon Designing (Optional but +point) Logo Designing (Must be too creative).

Skills - Photoshop CS + , Flash 8 +, Adobe Illustrator.

Exp Min - 1 Years

Experience: 1 - 3 years

Education: Any graduate

Job Category: Software, Hardware, EDP

Job Location: Hyderabad

Key Skills: php, mysql, graphics designer, webdesigner, programming, php

Industry: IT Enabled Services

Role: • Software Engineer/ Programmer • Graphic Designer/ Animator • Web Master/ Web Site Manager • Other Software/Hardware/EDP

Career Oppurtunity 05

Graphic Designer

Job Description

Candidate must have complete knowledge of design softwares: Corel Draw, Photoshop, Illustrator. She should be creative and innovative in designing greeting catds, catalogues, calendars and other print media. with knowledge of 4 colour processing and offset printing.

About Company

Concern India Foundation, a non-profit public charitable trust, was started in 1991 with the objective of ‘Helping People Help Themselves’. We provide financial and non-financial support to development oriented organizations working with the most vulnerable people of society.

Experience: 0 - 10 years

Education: Any graduate

Job Category: Advertising, DM, PR, MR and Event Management

Job Location: Mumbai

Key Skills: good communication and multi tasking skills

Role: Graphic Designer/ Animator

Career Oppurtunity 04

Graphic Designer

Job Description

Candidate must have complete knowledge of design softwares: Corel Draw, Photoshop, Illustrator, VFX, After effects
Highly creative
- Experience in Advertising/Media or Print Background would be an added advantage

Experience: 1 - 5 years

Job Category: Advertising, DM, PR, MR and Event Management

Entertainment / Media / Journalism

Job Location: Mumbai

Key Skills: Photo shop , Corel Draw,

Role: Graphic Designer/ Animator

Career Oppurtunity 03

Graphic Designer

Job Description

Strong basic knowledge of Graphic Design techniques—expert in principles of composition, color, Image Editing in Photoshop and Flash 8.0.

Additional Information

Experience: 0 - 5 years

Education: Any graduate

Job Category: Advertising, DM, PR, MR and Event Management

Job Location: Mumbai

Key Skills: Adobe Photoshop, Flash 8.0, Adobe Illustrator

Industry: IT/ Computers - Software

Role: Graphic Designer/ Animator

Career Oppurtunity 02

Graphic Designer

Job Description Candidate must have complete knowledge of design softwares: Corel Draw, Photoshop, Illustrator. She should be creative and innovative in designing greeting catds, catalogues, calendars and other print media. with knowledge of 4 colour processing and offset printing.

About Company

Concern India Foundation, a non-profit public charitable trust, was started in 1991 with the objective of ‘Helping People Help Themselves’. We provide financial and non-financial support to development oriented organizations working with the most vulnerable people of society.


Additional Information

Experience: 0 - 10 years

Education: Any graduate

Job Category: Advertising, DM, PR, MR and Event Management

Job Location: Mumbai

Key Skills: good communication and multi tasking skills

Industry: NGO

Role: Graphic Designer/ Animator

Career Oppurtunity 01

Graphic Designer (Sr. / Jr.)
Graphinet Solutions

Experience: 1 - 5 Years

Location: Pune

Compensation: Will commensurate best with the years of experience and skill sets expertise

Education: UG - Any Graduate - Any Specialization

PG - Any PG Course - Any Specialization

Industry Type: IT-Software/ Software Services

Functional Area: Web, Graphic Design, Visualiser

Posted Date: 04 Apr

Job Description

Looking out for Graphic Designers who have good Proficiency in Adobe Photoshop, Adobe Illustrator, Flash with Action scripting, Corel Draw, Dreamweaver, HTML, Javascript, CSS.

• Fundamental understanding of composition which includes color combinations, layouts, Look & Feel and other issues.
• Highly creative, visualize and design concepts independently.
• Experience in Website Designing, User / Usability Concepts, Visualization skills.
• Preparing Concepts for Logo and Icons, Flash Intros, Corporate Brochure, Stationary.
• Excellent written and oral communication skills.

Ability to work in a fast-paced, multi-task team environment.

Desired Candidate Profile

Minimum Experience 1 year and Maximum 5 years.Proficiency in the following skill sets is compulsory: -Photoshop, Corel Draw, Flash-Animation, Illustrator, HTML & CSS, Dream Weaver.Degree in Fine Arts/GD Arts will be preferred.

Company Profile

Graphinet Solutions is a young company operating as an offshore programming and IT solutions provider. We attend to complete customer needs '' from understanding their requirements to developing state-of-the-art IT solutions that best suit them.

We are a Pune, India based software development firm. Apart from domestic clients, we function as a Software Outsourcing Unit for USA based design studios and software development companies.

The key principle of our work with clients is speaking the same language as them. We are able to translate our client's requirements into software solution adroitly; the end result is that we deliver optimal solutions within the stipulated time frame.

Contact Details

Company Name: Graphinet Solutions

Website: http://www.graphinetmedia.com/

Design Analysis - Research Essay (min. 2000 words)..

Advertisement

Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards.

Category ADS

How ADS are successful?

Influence of photography in ads?

Types of advertising?

Important of Advertising in selling a product?

My Internship Experience

Couple of weeks ago I had presentation about my internship experience. That was the first assignment for Design Analysis. I had to talk about my internship experience which I already did in India. I talked about the style of work there, problems occurred and how I solved the problem while I was working in the company. It was great to share my experience with my colleagues. I worked in Bangalore which is in the Southern part of India. Bangalore is one of the biggest city and major IT center in India. The company in which I worked was BRANDSYSTEMS. I worked around one year in that company. BRANDSYSTEMS mainly focus on Graphic Design, Web Design and 2D Animation. When I started hunting for my job, I understood that it’s very hard to get a job as a graphic designer with this qualification. At the end I was offered by a job from BRANDSYSTEMS. Still I remember my 1st day in BRANDSYSTEMS. I was very nervous. Many questions came up in my mind during that time. Where am I? How to start? How am I going to manage? In the short period of one year, I tried to acquire experience in designing, how to deal with customers, and how to manage my time more efficiently. I faced a lot of problems as fresher, while working in BRANDSYSTEMS. It was very difficult for me to cope up with the new environment. I got used to all this as time passed by. The most important problem I faced was the time limit. We had to really rush as they may ask us to submit the work in a short period of time. I had to work hard to finish my works on time. As a junior I was always worried about the quality of my works, especially about the customer satisfaction. Then I started to discuss with my colleagues as well as the clients. They gave a lot of suggestions. This helped a lot to improve the quality of works. At the beginning, there were also problems with printing, like mistakes with the measurements. My seniors helped me to improve on this.
The experience as a Graphic Designer helped me to get a broad and wide knowledge about graphic design. This helped me to recognize some basics mistakes. This improved my knowledge about the current trends and tastes which varies from place to place. This taught me how to handle various problems and situations.