There are many elements to make a successful advertisement. They can be
Headline
Body Copy
Subheads and
Visuals
Headline
Body Copy
Subheads and
Visuals
Headline
The message in the headline will account for up to 70% of the readership of an advertisement.
The message in the headline will account for up to 70% of the readership of an advertisement.
Body Copy
Body copy is the main text found in publications or it is the text of stories and articles telling the reader how a product or service can help them.
Body copy is the main text found in publications or it is the text of stories and articles telling the reader how a product or service can help them.
Subheads
It’s important to use big bold headlines and strong, benefit oriented subheads in your copy. If you hook your prospect with the headline, they'll next skim the body copy looking for a reason to read on. If you give it to them quickly and concisely through subheads, the reader will read as much more as you give them.
It’s important to use big bold headlines and strong, benefit oriented subheads in your copy. If you hook your prospect with the headline, they'll next skim the body copy looking for a reason to read on. If you give it to them quickly and concisely through subheads, the reader will read as much more as you give them.
Visuals
Photography is the most important part in advertising. Photos are always better than illustrations in stopping power.
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